John Paul Pet Launches Passionate Animal Lovers (PALS)
VENTURA, Calif. (June 05, 2015) – As part of John Paul Pet’s mission to promote health, wellness and responsible pet ownership, the company is proud to announce a nationwide pet adoption grassroots initiative as part of its Passionate Animal Lovers (PALS) program and its One Million Pet Adoptions (OMPA) campaign. This new initiative supports the company’s passionate goal of promoting adoptions across the country.
John Paul Pet PALS is a volunteer organization of Passionate Animal Lovers (PALS) that supports John Paul Pet’s pet community outreach. With its new PALS Community Group Program, John Paul Pet is connecting Passionate Animal Lovers (PALs) on Facebook so they can share adoption information with local communities in every state. The company is currently launching a group forum page for every state, which will be curated and managed by PAL volunteers.
John Capra, co-founder of John Paul Pet, recognizes that adoptions happen through word of mouth and on the local level. With a million pet adoptions as his vision, he sought to establish a grassroots campaign for more community involvement – with retailers providing local adoption information.
“This campaign is built upon our mission to educate and serve the pet community,” Capra said. “It’s our goal to help people adopt pets from animal shelters, which not only saves animals’ lives, but brings joy and companionship to their families.” Across the country, in Paul Mitchell Schools, hair salons, online, and other retail locations, John Paul Pet seeks inspired volunteers to help develop and curate the group pages for each state.
Capra encourages volunteers to use the group pages for three important purposes: first, to share posts related to pet adoptions in their specific regions; second, to discover rescues for potential pet parents to connect with; and third, to help increase adoptions by making local information accessible to families.
Volunteers can find their John Paul Pet PALS Regional Community Group on Facebook by searching the map located at this link: http://johnpaulpet.com/palslocator/.
Thirty years ago, John Paul DeJoria, co-founder of John Paul Mitchell Systems, revolutionized the professional salon industry by banning animal testing for his line of hair products. John Paul’s in-depth expertise in hair and skin care formulations also led to research in new standards for pet grooming and hygiene, leading to the creation of John Paul Pet shampoos, conditioners, sprays and pet wipes. John Paul Pet actively supports programs benefiting all animals, including Best Friends Animal Society, Morris Animal Foundation, PAWS, the California Wildlife Association, the Humane Society of the United States, as well as numerous Humane Society and SPCA events, pet rescue organizations and pet charities nationwide.